We value your privacy.

Your privacy is extremely important to us. We've made this policy as clear as possible and annotated it accordingly so you can understand how we handle data and privacy in general.

For more info about using the AppThwack service to test your app see our Customer Agreement, and for info regarding general usage of the site see our Terms of Service.

Privacy Policy

Last Updated May 4, 2013
Welcome to our Privacy Policy

This privacy policy (“Policy”) applies to all versions of the website appthwack.com that we (Trellis Automation, Inc. d/b/a AppThwack, our affiliates, or our subsidiaries) operate (the “Site”). We may refer to ourselves in this Policy as “AppThwack,” “we,” or “us.” This Policy lets you know the kinds of personal information we may gather during your visit to our Site, why we gather it, what we may use it for, when we may disclose it, and how you can manage it. This Policy applies only to information we gather online at our Site.

In this policy, we tell you how we handle information about you that we collect.

By accessing or using this Site, you agree to this Policy. From time to time, we may change the terms of this Policy without notifying you. When we do, the “Last Updated” line above will be revised and your continued use of our Site indicates your acceptance of the changes. Changes to this Policy will only apply retroactively if we specifically notify you.

This policy applies to you. A new policy will apply to you retroactively only if we notify you.

If you have any questions about this Policy, please e-mail us at .

Questions? Please email us!

What Information About You Is Collected and Stored?

We collect two types of information: personal and non-personal. “Personal Information” is any information that can individually identify you and includes, among other things, your name, e-mail address, telephone number, postal address, credit card information, billing information, and contact information. “Non-Personal Information” includes information that does not personally identify you, but it may include tracking and usage information about your location, demographics, use of our Site, and use of the Internet

We may collect information about you when you use our website. Generally, you may browse our website without submitting your personal information to us.

Personal Information

Here are some common situations in which we may collect and store your Personal Information:

  • Registering for an account on our Site.
  • Signing up to receive e-mail newsletters, alerts, or offers from us.
  • Requesting customer service or other assistance.
  • Participating in surveys, panels, market research, special events or promotions.
  • Purchasing on our Site, including subscriptions to our services.
  • Participating on social media accounts involving AppThwack and our Site.
  • Participating in communities, chat rooms, comment threads, and other
  • interactive services.
  • Submitting unsolicited personal information on any part of our Site.

We collect your personal information when you use our website in these types of ways.

Non-Personal Information

Here are some examples of Non-Personal Information that we may collect and store:

  • Demographic data, such as your age, gender, and zip code.
  • Device information about your computer, mobile device, or other device that you use to access our Site, such as IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information.
  • Your Site usage information, such as a reading history of the pages you view.
  • Additional “traffic data,” such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses.

We also collect and store non-personal information when you use our website.

Use of Cookies, Flash Cookies, and Web Beacons

Like many websites, we use “cookies,” which are small text files that are stored on your computer or device when you visit certain online pages that record your preferences and actions. We use cookies to track use of our Site and online services. We may also use cookies to monitor traffic, improve our Site, and make it easier or more relevant for you to use our Site. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of our Site may not work or may not work as designed.

We use “cookies” to track your use of our website. Usually, you may modify your browser to decline cookies. For more information on cookies and how to disable them, you may consult www.allaboutcookies.org.

We may also use web beacons or flash cookies. A web beacon or flash cookie (also known as “action tags,” “tracer tags,” or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect Non-Personal Information about your use of a given website. We do not share or provide Personal Information we may collect through such web beacons, such as names, e-mail addresses, and phone numbers without your express permission.

We may use web beacons or flash cookies. We won’t share your personal information we collect this way unless you say we can.

We may also use “Web Storage” to store data about your use of our Site. Web Storage is a feature in some browsers that permits websites to store data within your browser rather than within a cookie. This should make this data more secure and make your browser perform better. We do not share or provide Personal Information we may store in Web Storage, such as names, e-mail addresses, and phone numbers without your express permission.

We may use web storage in your browser. Again, we won’t share your personal information we collect this way unless you say we can.

Is Personal Information Collected from Children?

We do not knowingly collect Personal Information from children under 13 years of age. If you are under 13 years of age, you should not provide Personal Information to us. If we discover that a child under the age of 13 has provided us with Personal Information, we will immediately delete that child’s Personal Information from our Site.

We don’t intend this website to be used by anyone younger then 13 years of age.

How Do We Use Your Information?

We use the information we learn from you to help us personalize and continually improve your experience on our Site. We may use your Personal and Non-Personal Information in the following ways:

There are several ways we may use your information.

General Uses

  • Provide you with the content, products, and services you request.
  • Communicate with you about your account or transactions with us and send you information about features and enhancements on or to our Site.
  • Communicate with you about changes to our policies.
  • Personalize content and experiences on our Site, including providing you recommendations based on your preferences.
  • Send you newsletters, offers and promotions for our products and services, third party products and services, or special events by e-mail, text, or other another medium.
  • Administer promotions and surveys.
  • Optimize or improve our products, services, and operations.
  • Detect, investigate, and prevent activities that may violate our policies or be illegal.
  • Perform statistical, demographic, and marketing analyses of users of our Site and their purchasing patterns.
  • Fulfil orders made by you on our Site.

Here are some examples of of how we may generally use your information.

Third Party Agents

We have third party agents, subsidiaries, affiliates, and partners that perform functions on our behalf, such as hosting, billing, content syndication, content management tools, social media integration, marketing, analytics, customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing, or altering this data in any way other than to provide the requested services to our Site.

We place confidentiality and security requirements on third parties before we allow them access to your personal information.

Emergency Situations

We may use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or our Site; (b) protect and defend our rights or property, our Site, or our users, or (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of our Site or the public.

In very limited situations, we must allow access to your personal information.

Use of Non-Personal Information

We may disclose or share Non-Personal Information in any other manner that we deem appropriate or necessary, such as to third parties to help us determine how our users use parts of our Site and demographically who our users are so we can improve our Site. We may also disclose Non-Personal Information to third parties about how our users collectively use our Site.

We may allow third parties access to non-personal information that is collected about your use of our website.

What Steps Are Taken to Keep Personal Information Secure?

We are concerned about ensuring the security of your Personal Information. We exercise great care in providing secure transmission of your information from your device to our servers. All connections to the Site are forced to https on a 256-bit encrypted connection. Personal Information collected by our Site is stored in secure operating environments that are not available to the public. Please understand, however, that while we try our best to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

We store your personal information securely in areas that are not publicly available.

What Happens When I Link to or from Another Website?

This Site may contain links to other websites operated by third parties. The practices described in this Policy do not apply to information gathered through these other websites and we are not responsible for the actions and privacy policies of third parties and other websites.

This policy only applies to our website.

Public Areas, Chat Rooms, Reviews, and Community Areas

Any information you share in public areas, such as message boards or feedback sections, becomes public and anyone may take and use that information. Please be careful about what you disclose and do not post any Personal Information that you expect to keep private. Please consult the applicable guidelines, if any, for use of our chat rooms and other community.

If you share information on our website’s public areas, that information is no longer private.

Governing Law

This Site is published in the United States. We attempt to protect the Personal Information of all users of our Site and we attempt to comply with local data protection and consumer rights laws to the extent they may apply to the our services, but our Site is located and targeted to United States citizens and our policies are directed at compliance with those laws. If you are uncertain whether this Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to our Site.

This policy is directed at use in the United States.

Notice to Non-U.S. Users

If you are located outside the United States, you should be aware that your Personal Information will be transferred to the United States, the laws of which may be deemed by the your country to have inadequate data protection. If you are located in a country outside the United States of America and voluntarily submit Personal Information to us, you thereby consent to the general use of such information as provided in this Policy and to the transfer of that information to, and storage of that information in, the United States.

Your personal information will be transferred to the United States.


We may change our ownership or corporate organization while providing our Site and services. We may also sell certain assets associated with our Site. As a result, please be aware that in such event we may transfer some or all of your Personal Information to a company acquiring all or part of our assets or to another company with which we have merged. Under such circumstances we would, to the extent possible, require the acquiring party to follow the practices described in this Policy, as it may be amended from time to time. Nevertheless, we cannot promise that an acquiring company or the merged company will have the same privacy practices or treat your information the same as described in this Policy.

If our company is acquired or merged, we may transfer your information and this policy may change.

How to Opt-Out of Receiving E-mail Messages from Us

You may always opt-out of receiving future marketing e-mail messages and newsletters from us by going into your profile settings and choosing the appropriate options or by sending us a message at .

Please let us know if you would like us to stop sending you marketing emails.

Your California Privacy Rights

California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of their Personal Information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to .

Please read this if you are a resident of California.